Reaching out to younger generations

We are tapping into the ‘native’ understanding of Generation Y by offering a group of digital mentors to teach others how to navigate the worlds of Facebook, Twitter and LinkedIn.

Our Facebook page for students offers the chance to compete for internships at PwC, with competitions designed to promote fresh thinking from potential recruits.

For example, in reaching out to the public through our website whatwouldyouliketogrow.com.au, our online competition with UN Women asked students how an increased focus on diversity can strengthen the representation of women in leadership roles. Competition winner Soumya Shetty has been paired with a female PwC mentor for 12 months to gain greater insight into the Australian business sector.

The digital revolution is bringing us closer together, facilitating conversations about the issues that affect us all, flattening hierarchies and strengthening local and global communities.