Making sense of changing consumer behaviour

With the imminent development of the National Broadband Network, it is clear that businesses must take stock of their operations and tap into new models of communication if they are to support a digital future and remain competitive.

The report 2011 PwC and Frost & Sullivan Australian and New Zealand Online Shopping Market Insight estimates that online spending will grow at least twice as fast as the total retail sector over the next four years. Australians' online spending will reach $21.7 billion by 2015, representing a compound annual growth rate of 12.6 per cent. To make sense of the shift in consumer behaviour, and to help clients identify growth opportunities in the digital economy, PwC is taking an integrated approach to assisting clients with their digital strategies, development and execution.