Investing in relationships

At PwC, we are committed to the Asia Pacific region, helping Australian companies navigate various cultural and regulatory landscapes, advising more clients on Asia Pacific strategies and assisting Asian firms looking to enter new markets.

Support for our increasing involvement with Asia starts at the top. In April 2011, PwC Australia CEO Mark Johnson participated in a CEO roundtable with 24 of Australia and China’s most senior business leaders, together with Prime Minister Julia Gillard, to discuss how we can strengthen our ties and enhance bilateral relations. These business leaders agreed it is a critical time to invest in talented people who understand these markets.

At PwC, some of our people are relocating to cities such as Hong Kong, Tokyo and Seoul to provide on-the-ground support for our clients in Asia. In turn, we are bringing overseas talent to bear in our PwC offices in Australia. These secondees are valued members of our China, Japan and Korea teams, working to create cultural and knowledge bridges between our countries. They are all part of our PwC East Cluster network, which includes 30,000 PwC people across the Asia Pacific region.